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So you are tuned into social media and are having fun pinning, posting, sharing pics, and tweeting away, but how can you expand your brand, presence, and audience as a garden and landscape professional and take it to the next level? This talk is for those already involved in social media and looking to increase their reach. We will look at tips for audience engagement, what makes one post “viral” while another just sits there, and how to make your online voice rise above the virtual crowds.
1. Using Social Media to position yourself as a subject expert
2. Targeting where gardeners and landscapers gather online
3. Using your time for the best return on investment
Kathy Jentz is editor and publisher of the award-winning Washington Gardener Magazine, based in Washington, DC. She is also the editor of three plant society journals: the Water Garden Journal (IWGS), The Azalean (ASA), and Fanfare (Daylily Society Region 3). She hosts of the popular GardenDC Podcast, which was recently named Best DC Podcast. She is co-author of The Urban Garden: 101 Ways to Grow Food and Beauty in the City (now available for pre-order an Amazon). Her mission is to turn black thumbs green. A life-long gardener, Kathy believes that growing plants should be stress-free and enjoyable. Her philosophy is inspiration over perspiration. One of her other hats is as the Green Media columnist for the Mid-Atlantic Grower newspaper, where she does a great deal of hand-holding and coaxing to get independent garden centers, plant breeders, and other horticultural businesses to join the social media revolution and maximize their online brands. Kathy’s work has been featured in numerous area publications including Pathways Magazine and Washington Women magazine. In addition, she has appeared on regular gardening guest spots on Channel 9, Channel 4, as well as WTOP, WAMU, and WOWD-LP radio stations in Washington, DC. Currently, she is the President of the Silver Spring Garden Club and is on the board of several other garden clubs and organizations.