Seminar Dates: September 18, 2024 11:30 AM
Seminar Cost: $45.00 Register Now
Seminar Description:
Potential clients are more likely to say “YES” and increase their projects’ budgets when the designer/builder attentively listens to what they want and need and can enroll them in a grand vision of what their space can become. Functional and delightful outdoor spaces don’t just magically happen, however. As a landscape contractor, you already know HOW to BUILD the elements of a plan; but to truly optimize the space and delight your client, you also need to know the WHY behind every decision you make in creating a great design plan.
GOOD DESIGN begins with becoming aware of the subtle things you haven’t noticed before and not only translating your ideas into a tangible plan but expressing your ideas in a way that your clients "Get It" - because you GET THEM! By learning to be aware, asking the right questions, and utilizing basic design principles, you can make your clients happier than they ever imagined while increasing your bottom line.
Learning Objectives:
1. Ask the right questions to understand your clients wants more than they do.
2. Utilize basic design principles to create plans that can significantly increase the scope of the project.
3. Learn the critical communication skills to gain the trust and respect of your client and sell your grand vision every time!
Michael Bernier
Michael Bernier is the founder and lead designer of Michael Bernier Design, a premier landscape and exterior design firm based in Los Angeles, California. After a prolific career as an advertising Creative Director, Michael discovered his true passion while studying Landscape Architecture at UCLA, marrying his design expertise with his love for the natural world.
Over 15 years as firm principal, designing and managing the installation of well over 100 projects, Michael has seen just about everything! While witnessing the good, as well as all that can – and will – go wrong on a job site, he has gained a seasoned perspective of what it takes to complete these projects to the delight of his clients successfully.
“Seeing the need for better design across the landscape industry, I wanted to provide an easily accessible way to share my knowledge of landscape design and installation with a broader audience.” Michael recently launched Think Outside Landscape Design Academy to educate both Landscape Professionals and Do-It-Yourselfers on the finer points of Good Design Principles as well as the importance of clear communication skills through online courses and workshops.
