Seminar Dates: September 19, 2024 11:30 AM
Seminar Cost: $45.00 Register Now
Seminar Description:
Join Sal Hernandez, a distinguished leader and entrepreneur in the landscape industry, for a transformative seminar designed specifically for contractors and employees in this dynamic field. As the founder of Pacific Breeze Landscape and VP of Membership for the California Landscape Contractors Association, Sal brings a wealth of experience and a unique perspective on what it means to be a leader in the landscaping business.
This seminar is specifically tailored to those in the landscape industry, focusing on real-world applications and scenarios that you encounter daily. It's designed for anyone from field technicians to senior managers, providing tools and insights to enhance leadership capabilities in your specific roles.
Learning Objectives:
1.Leadership in Landscaping: Explore leadership principles tailored to the landscape industry, understanding how these skills drive success in both small-scale projects and large-scale operations. Learn how to lead effectively, regardless of your position in the company hierarchy.
2.Resilience and Adaptation in Business: Gain insights into building resilience in a fluctuating market and learn how to adapt leadership strategies to meet the evolving demands of clients, projects, and teams in the landscaping world.
3.Empowering Leaders at Every Level: Discover techniques for unlocking leadership potential within yourself and your team. This section focuses on practical strategies for mentorship, team cohesion, and fostering a workplace culture where leadership is nurtured and valued.
Salvador Hernandez
Sal is a California native. As a kid, he would mow lawns with his dad in Huntington Beach, CA. During his high school years, he lived in Anaheim and attended Western High School.
Upon graduating high school, he joined the US Navy. While on active duty, he served aboard the USS Curts (FFG-38), PHIBCB-ONE, and EODMU-ONE. His most memorable deployment was to Afghanistan in support of Operation Enduring Freedom in 2009. While on active duty, Sal received multiple medals, was an Honor Graduate during his skills training, and developed his leadership skills that ultimately promoted him to Petty Officer 2nd class. Medals include Navy and Marine Corps Achievement medal, Army Commendation Medal, Good Conduct Medal, and Afghanistan Campaign Medal.
Upon completion of his service, Sal earned a bachelor’s degree in business management and an MBA with an emphasis in marketing from the University of Phoenix. Sal also holds an associate degree in Electro-Mechanical Technology from Coastline Community College. He holds a General B, C-27 license, and CCPI certification. His education, licenses, and certifications set him for success while at the helm of Pacific Breeze Landscape.
Sal’s passion for the landscape and construction industry was re-born in 2016 on which he founded Pacific Breeze Landscape, now Pacific Breeze Building Solutions, a company that focused on maintenance, but grew into a design and build. While onboard of Pacific Breeze, Sal spearheaded the growth of the company by leading teams that generated revenues of up to 2.2M annually, created sales and lead funnel processes that led to projects between 150-300k, and optimized bidding processes that reduced costs.
Sal is also currently serving as VP of membership for the California Landscape Contractors Association (CLCA). Within CLCA he took the lead in developing the modern marketing strategy that created digital brand awareness for CLCA.
