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Webinar Description:
Native plants are a continuing trend in the landscape industry. As more people have redone their landscapes over the past two years, the demand for native plants to be grown and sold in nurseries is higher than ever. The drought continues to impact California, with more necessary cutback on irrigation. With all of that, more people are needed who understand how to grow, sell, design with, install, and maintain native landscapes. California Native Plant Society is working to support those needs through education, connection, and marketing. We'll share programs that are working and how you can grow your business through native plants.
Learning Objectives:
1. Industry trends around native plants.
2. How CNPS programs in education and marketing can support businesses.
3. Why native plants are important to drought and design.
AnnMarie Benz
Ann-Marie is the Horticulture Programs Manager for CNPS, where she gets to spend her days supporting native plant communities and their people. She has spent a decade and a half serving landscapes and watersheds with non-profits in California and Arizona. She holds a deep passion for plants and landscapes, having served as the Executive Director of ReScape California (formerly Bay-Friendly Landscaping and Gardening Coalition), a nonprofit educating the large-scale landscape industry throughout Northern California on planning, constructing, and maintaining sustainable landscape.
